Last week, I got an email from a company that I’m sure was well intentioned. But boy, was it ill-conceived. For every pair of pink headphones sold during the month of October, it said, they would donate a portion of the proceeds to Breast Cancer research. Here was the pitch: “We here at (company) love boobies and we know you do too! Show your underlying support for all the joy “the ladies” bring the world” by buying our product. In the even more offensive video on their website, they try to be funny as they say they “really really love boobies” while staring exaggeratedly at a female employee’s breasts, but then only make things worse in the “serious” part of the video when they say they “If breasts go extinct, the world would be a very sad place.” So are they saving breasts? Are they worried about “the joy the ladies brings the world” or are they worried about the nearly 40,000 women who DIE each year from breast cancer?
Yup. 40,000 women die each year from breast cancer. It’s easy to forget that, amidst the pinkwashed cocktails, lipstick, sneakers, you name it, that come out in force during October – breast cancer awareness month. Can you think of another kind of cancer that has a slogan? Another cancer that could inspire a post called “71 Catchy Breast Cancer Slogans“? that lauds these slogans, including ones like “For Guys, every month is Breast Awareness Month,” and “Save Second Base”?
So I was happy when my friend Shari, from the food blog My Judy the Foodie, asked me to be a part of her Bake it Happen campaign against breast cancer. Shari’s mother, Judy, died of breast cancer. And Shari’s blog was started in her honor. What did I have to do? Bake Judy’s Banana Bread and share it with someone to spread awareness – and to raise money. And for every picture of Judy’s Banana bread tagged #BakeitHappen, a donation is made to breast cancer research. (more…)